Threat from Substitute Products Rivalry among the existing players. Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. Managers at Weight Watchers International, Inc.
In this report, weight loss and weight management diet is defined as a diet that is consumed to lose weight, maintain body shape and avoid weight gain. Meal replacements include protein bars, shakes, and other nutritional products that are consumed as a substitute for regular food items to reduce the overall calorie intake.
Weight loss supplements include diet pills and other forms of supplements. Get more information on this report: Asia-Pacific is an emerging weight loss and weight management diet market. Per-capita consumption of fast foods has increased manifold in countries, such as China, India and others since a decade and has fueled the problem of obesity in the region.
The region is witnessing consistent increase in the demand of fat-burning weight loss supplements including diet pills. Meal replacements are in high demand among customers as they are healthier source of nutrition than conventional food.
Herbal low-calorie sweeteners such as Stevia would gain popularity over other popular sweeteners such as Aspartame owing to the increasing health consciousness among consumers. Request Sample Pages Increase in obese population The incidences of obesity-related disorders such as diabetes, cardiovascular diseases, and others have considerably increased in past few years.
Owing to the increasing health disorders due to overweight and obesity, consumers have started adopting various weight loss and weight management diets including better-for-you food and beverages, weight loss supplements, and others. As a result of this increased consumption of weight loss and weight management products, this market is witnessing growing projection in terms of revenue and the trend is expected to continue over the forecast period.
Moreover, the prices of whey proteins have increased rapidly in recent years as they are primary ingredients in meal replacements. Numerous players have preferred whey protein substitutes in various types of meal replacements.
Marketing and positioning strategies Several companies operating in global weight loss and weight management diet market have adopted on attractive marketing and positioning strategies to sustain intense competition in the market.
Several companies are focusing on active customer involvement and product marketing through social media platforms. For instance, active customer involvement and innovative promotional strategies adopted by Weight Watchers has helped it to establish as a reputed brand in the industry.
Moreover, lucrative cross-selling strategies including offers and discounts have fueled the overall growth of the market. Similarly, meal replacements are costlier as they are made from high quality proteins and vitamins. Hence, increasing disposable income in developing economies has fostered the demand for weight loss and weight management diet products in the recent years.
The report identifies the key drivers, opportunities, and restraints which impact this market and provides an impact analysis for the forecast period. This would offer a competitive edge to the stakeholders in executing profitable business decisions, consequently helping them to have better hold on suppliers and buyers.
Current and future market trends have been outlined to determine the overall attractiveness and deduce profitable trends in order to gain strong foothold in the market.
Market estimation of key geographic segments is derived from the current scenario and expected trends.It is a useful technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Weight Watchers International, Inc.
is facing in its current business environment. The Weight Watchers International, Inc.
is one of the leading organizatations in its industry. By understanding the Porter Five Forces in great detail Weight Watchers International, Inc. 's managers can shape those forces in their favor. You can order Weight Watchers International, Inc.
Porter Five Forces & Industry Analysis with us at Fern Fort University. Weight watchers international case study by jack ng 1. Weight Watchers International, Inc Prepared by: Jack Ng Updated as at 2 Apr • WW’s in-person, face-to-face business model is being threatened by both digital or online weight loss communities (for lack of a better term) and by the new fad of fitness trackers.
The Five Forces model aims to examine five key forces of competition within a given industry. The main force examined by Porter's model is the level of competition within an industry. Porter's model is essentially an analysis of the competitiveness or non-competitiveness of an industry (Rivalry).The other four forces considered in Porter's model all impact the level of competition%(4).
Weight Watchers International, Inc. A Case Study The History of Weight Watchers International, Inc. Weight Watchers International, Inc.
was founded in by Jean Nidetch, who had found herself constantly on a diet but never losing any weight. Weight Loss and Weight Management Diet Market Overview: The weight loss and weight management diet market is expected to garner $ billion by , registering a CAGR of % during the forecast period of ‐ In this report, weight loss and weight management diet is defined as a diet that is consumed to lose weight, maintain body shape and avoid weight gain.