Enter your email to reset your password Or sign up using: You may not be paying it much attention, but visitors to your site are. And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect.
Who are these people visiting your About Us page? Is this a big company or small?
Is it a public company, private or family-owned business? How long have you been in business? What makes your company special?
What are its core values? Why should I buy from you and not from your competitor? After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.
Customers visit your About Us page to peek behind the curtain and see the people running the show. As in most things, the best answer is to find the middle ground. To avoid bragging or appearing pushy steer clear of hype.
Instead offer a straightforward presentation of the facts and figures. What benefits can you or your product provide that your prospects will value? If you can, quantify those benefits.
Tell them what problem you solve. How do you make their life easier and better? Use your About Us page to tell your visitors what makes you unique including your experience, objectives and credentials. Did you move to bigger facilities, acquire another company, or change your focus at any point?
The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. One of the easiest ways to begin building trust?
Then visitors have a sense of how close, or far, you are to them. So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust.
A key function of your About Us page is to inspire trust in your company. Every conversion is an indication that trust has been won. Every new customer represents a person whose trust has been earned.
Every return customer represents a person whose trust continues to be held. Visualize your prospective customers. What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby? Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology?
Is he a senior citizen or a school-age child? You can see how targeting each of these demographics would require a different approach in writing your copy. Consider your target customers as you write your About Us page. What will excite them about your products?Get inspired by these best About Us: Page samples, Templates & images for creating awesome about us page for your website.
Webgranth provides latest trend / techniques on design and web development with useful information, tutorials, ideas, tools and many more. “About Us” is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website.
According to the website E-commerce for Small Business, you should write your About Us page from a “storytelling perspective rather than using bullet points or a resume-style.
Storytelling helps add context to the goals and mission of your online store, and makes the copy more enjoyable and interesting to read.”. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text.
Write the content as if you have to sell your organization in the time it takes people to ride from the top to the bottom of a building in an elevator. Be persuasive and hit all the high points of what makes your nonprofit so great and distinctive. Thinking about how to write an .